Solar Freakin’ Roadways: Communicating and Applying a New Technology

The “solar freakin’ roadways” video is making it’s way around social media. The video has over 6 million views. People are excited about the idea. What I like best about the video is that they do a good job of communicating a new technology. They have generated a number of ideas for applications of this new technology.

Watch the video and try to count as many applications for solar roadways as you can. How are the features, benefits, and problems solved communicated? This is a great case study to learn how to communicate your new technology idea and identify practical applications that solve problems and offer opportunities.

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