Change behavior, choice, and the interaction: Innovation for the purposes of fun

This great fun theory video shows us the results of innovating for the purposes of making something more fun. Many of us want to change behavior, the decisions people make, and how they interact or engage with our product, service, program or message. One idea…make it more fun. A key question to ask in your innovation idea generating is “what might be different ways to make this more fun?” Then do what they did in Sweden, test it and see the results and change for yourself.

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