This sixth grader, Thomas Suarez, gave a TED Talk. For me that alone stands out. How many 6th graders do you see doing TED Talks? He develops IPhone apps. His most popular one is called “Bustin Jieber.” He created it because a lot of his classmates disliked Justin Bieber. He knows how to develop ideas (from what your “people” or users suggest or want), and he knows how to name the apps he creates in sticky and catchy ways. Also, he is pretty good on stage public speaking! Sounds like he is putting himself on the fast track to tech entrepreneurship. Funny quote: “These days students usually know a little more than teachers.” Thomas is an example that there are opportunities for younger and younger students with the web/apps/social media, etc. Yes indeed, innovation and entrepreneurship isn’t just for college students anymore.
The real opportunity I feel is for, should I say, “older” people (especially those generations older than Gen Y) to increase what I call their technology innovation literacy. This means not only using widely adopted technology like IPhones, IPads, Apps, Blogs, Twitter, Facebook, YouTube, Social Media, etc., but to also create some things with it yourself. It is much easier than you think. Search Youtube for a video about how to do what you want to do. If you want to innovate, technology has to be a key question and key idea generating tool for you to use. You have probably thought up most of the ideas already that don’t deal with technology. Most of the opportunities and new idea raw materials come from what is currently being developed and launched that is changing our world and how we live and communicate. This is technology…the web, mobile devices, social media. These are the opportunities. The first step is to improve your technology innovation literacy. Build a blog with WordPress. Add Google Analytics. Install a plugin. Add a widget. Create a Facebook business page. Embed a video. HootSuite in your status updates. So many opportunities are out there to innovate with new technology (or at least technology that has already been widely adopted). You can learn it, improve your literacy, and innovate with it. You don’t need to be a 6th grader like Thomas.
The innovation opportunity is to improve your technology literacy
Resource: Student Leadership Programs Knowledge Community from NASPA
As we’ve been spreading the word about the pre-release sampler version of my leadership development book, I’ve been identifying many of the social media resources for leadership educators. NASPA has a couple of resources on Facebook for people interested in the student leadership program focus. The Student Leadership Program Knowledge Community Facebook Page from NASPA has over 300 likes and includes many postings about jobs and upcoming conferences and events. They also have a Facebook Group that is not as active as their page.

Leadership Program Resource: The Social Change Model of Leadership Development
The Social Change Model of Leadership Development is a popular model in use on college campuses. Susan Komives shares some backstory and description about this model with the 7 C values + Change.
Leadership Development Professional Resource: Association of Leadership Educators
Many leadership development association members have helped me to develop my upcoming book, Root Down & Branch Out: Best Practices for Leadership Development Programs. I have built a sampler version for leadership educators that myself and some colleagues have been sharing with various groups. This process has led me to identify many of the great social media resources that these associations offer. I’ll be posting some of the sources I’ve encountered for leadership educators in higher education.
The Association of Leadership Educators has two good Facebook resources. Here is what the ALE Facebook group looks like. There are currently 143 members and some active discussions.
They also have started growing an ALE Facebook page that you can like. I have found some helpful resources posted there lately, especially this Leadership Development Program Ranking pdf from Leadership Excellence.
How to Find Keywords or Themes using an Online Word Frequency Analysis Tool
I’ve been looking for a free online tool to help identify keywords, tags, or themes in text. I discovered an amazing website called Textalyser that helps you to analyze the frequency of keywords. This is a great tool for starting to interpret qualitative data. I am working on a research and assessment project where I am trying to identify the themes amongst 70 different documents where people are writing on the same question. I need a starting point or catalyst that tells me quickly what key words are showing up the most in the documents. Knowing this will allow me to dive deeper and see what themes exist. Luckily, Textalyser is amazing. You can either just copy in your text, upload a document, or share a webpage link and it will analyze it for you in what appears to be a split second. I did it for my ProgramInnovation webpage. I would say the keywords and frequencies that Textalyser pulled up in seconds exactly summarize what the site is about.
The words that appear most frequently being the most general descriptors of the site content and the next most frequent being more specific, almost in oder. Incredible. I couldn’t have tagged it better myself in hours. Give it a try. Would you say this quick method is pretty accurate in describing what the text is about?
Innovation and Creativity Articles and Videos on Facebook and Twitter
Be sure to connect with me on Facebook and Twitter where I share excellent innovation and creativity articles and videos. I’m always reading articles from great sources like FastCompany and Harvard Business Review. I’m also scouring YouTube and TedTalks for engaging videos on topics of innovation, creativity, and leadership. When I find an article or video that I recommend I post it to Facebook or Twitter.

3 simple strategies from the pros: How to title your blog posts and articles
We need titles for many things: ideas, concepts, images, tweets, social media and blog posts, articles, reports, and books. In an earlier blog post I shared some insights from my research on bestselling nonfiction books for how to create better titles. I would like to now zero in on smaller ideas or bite-sized pieces of writing. How can we title our articles, blogs, and other short social media posts that we want people to click on and read? Who can we learn from, who knows how to title? The answer is copywriters. A popular blog for copywriters is Copyblogger. I’ve heard many fine title writers recommend this site as a good model. I’ve taken a screen shot of some of the most popular, commented, and shared blog posts or articles on the Copyblogger site. Give it a look and synthesize what you see. What can we learn from these popular article titles on how to title our own articles and blog posts? What themes do you see?

From my quick glance I see three themes or tips:
1. Use numbers. Most of the titles are about X ways, elements, secrets, etc. It seems like people want to click and read something that is quantitative. We all have time to read 3 quick secrets, or 5 quick ways, right?
2. Make it “How to” focused. There are at least two articles that even start with that exact phrase in the Copyblogger image. The titles have a practical focus…you will learn how to DO something.
3. Focus on the benefit or solve the problem in the title. What is your article going to help people with? Get more views for their article or blog? Write more magnetic copy that people will read? What are you helping them with?
Are there more than 3 simple ways to title? What other themes or tips did you see in the Copyblogger image? Leave a comment about other ideas you found or have for creating better titles!
Curiosity colons: Learning how to title from best selling books
What can we learn from how best selling non-fiction books are titled to help us title our own ideas and messages so that people understand our ideas and want to act on them? I’ve been thinking about this lately. I’ve gone through a process recently of trying to figure out a title for a book I’m finishing writing. I did a few rounds of surveys to target readers to help me generate ideas and decide. I’ve also done some research on what makes a great title. Even if you aren’t working on a book you are probably trying to communicate something important. We need to get to the point and be interesting in our communications. We can learn from how books are titled. Especially nonfiction books.
My book is on the topic of leadership development programs. My first title ideas didn’t stick with the target readers because they were too academic. I had to go back to the drawing board and research how to create a title for a nonfiction book. I’ve looked at some successful models on the best seller list and read articles on the topic. Some themes are emerging. Try it yourself, take a look at some of the books you own…what do the titles have in common? It seems like a format that works is to start with a short 1-4 word title that arouses curiosity, and then a longer subtitle that tells them what the book is about. This subtitle is also helpful if it contains a lot of key words that people would search for and it tells them what they will gain by reading your book…the questions it will answer, the pain it will solve, or the benefit of it.
Check out the New York Times nonfiction bestsellers and see how they are titled. What can you learn from them for how you title your emails, blogs, and ideas? Here are some examples of books you might have read. See how they fit this model?
The Tipping Point: How Little Things Can Make a Big Difference (by Malcolm Gladwell)
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (by Timothy Ferriss)
Good to Great: Why Some Companies Make the Leap…and Others Don’t (by Jim Collins)
Getting Things Done: The Art of Stress-Free Productivity (by David Allen)
My favorite book lately is “Drive: The Surprising Truth about What Motivates Us” by Dan Pink. Looks like it fits the model.
Self-Innovation: Using 5 Innovator’s DNA Skills to Build a Better Fruit Fly Trap
The Five Innovator’s DNA skills are observing, associating, questioning, experimenting, and networking. You can put these skills to use in everyday situations.
The problem. I had fruit flies one summer day. This is fine in the 10th grade biology classroom but bad in your home. I was OK with an occasional few flying around but when one landed in my glass of red wine I knew it was time to spring to action.
I networked online. Someone else posted something about it on Facebook. People had suggested creating a trap.
I questioned. I asked Google how to create a fruit fly trap. I saw examples that used funnels and red wine or apple cider vinegar.
I associated. I noticed the fruit flies enjoyed red wine. I noticed they like white surfaces. I noticed they like fruit (shocker!). I noticed they like to hang out on the edge of glasses. I could associate trap ideas from wine, white, fruit, and edges.
I now had a lot of ideas. The potential solutions were growing and developing…much like the fruit flies in my kitchen.
I experimented. I built a trap using red wine and a white card on top with a hole in it. I caught a few. I thought I would catch more. I had the wine for them but maybe I needed to have a separate area where the fruit flies could smoke too? I didn’t like this particular trap…wine is expensive! I observed the results and still saw that many fruit flies were hanging out elsewhere…they didn’t necessarily go through the whole.
I experimented again. I added a second trap. This one used a coffee filter style paper white funnel and led to a glass with apple cider vinegar. There was a hole for the flies to enter. A few came into this trap but not as many.
I experimented again. I added a third trap. I remembered the age-old wisdom. You catch more flies with honey than with vinegar. I thought about this metaphor. I think it was getting at the value of using something sweet. Heck, fruit flies are called fruit flies for a reason. For the new trap I integrated this age-old metaphorical wisdom and my observations. I simply put the banana peel from the banana I just ate in the glass. I used a simple white index card on top of the glass. I left enough space on the edge (not a whole in the card) for the fruit flies to come on in to the buffet. Sure enough…within minutes I had more flies in that glass than in all of the other experiments combined. Of the three traps on the counter…the fruit flies had certainly cast their vote with their wings. I went to the banana trap and simply closed the index card on top of the glass and then brought it outside to release the flies. This was a successful innovation thanks to networking, questioning, observing, associating, and experimenting.
What ways have you been doing everyday innovation…using skills like networking, questioning, observing, associating, or experimenting? What innovative solutions have you developed? What experiments should you run next?
New Idea: What if 10th grade biology classes did a section on innovation using fruit fly trap building after their genetics section? They’ve got to catch the flies somehow, right?
Incremental +1 or Breakthrough x2 Innovation?

Would you rather go +1 or x2 in your ideas and innovations? How about life? How about at work? When innovating and doing things better we have choices. Do we want a slight improvement, a +1, an incremental innovation? Or, do we want a x2, a drastic improvement? This is a breakthrough or even disruptive innovation. With the +1 approach things get slightly better. It is like a CD that now holds one more song, or is 1 inch smaller. The x2 approach is like an Ipod. It looks different and even operates different. It is a breakthrough or a disruption to the way things had been done before. It is a drastic improvement.
Perhaps you view the innovations you are working on in your life as a portfolio of ideas. You have some ideas that are +1s, they are slight improvements, are not risky, and have a good chance of success. This could be like reducing 200 calories in your diet just today by choosing a salad instead of fries. Make sure you are also working on some x2 ideas as well, those that may be drastically different, riskier, but also provide greater rewards. This could be like doing a full week detox or reboot to your body drinking only vegetable and fruit juices.
The process you take to generate and implement +1 and x2 ideas are quite different. Perhaps you are used to slight improvements but not deconstructing a challenge and reconstructing it from the ground up in a new form. These are new thinking skills to develop. Using idea generation tools like SCAMPER are helpful for +1 innovations, tools like metaphors are helpful for x2 innovations.







